Can online attraction marketing techniques work offline ? This has been one of the more common questions that I have been receiving. The answer is one that requires little discussion. Simply put we can yes.

Attraction marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. In essence you are providing the information to inform the audience why they need your service or product.

When attraction marketing is done correctly the prospect feels almost obligated to business with you. Not only will that  individual feel obligated or really want to do business with you, but instead of having only one or two people that you are trying to convince that you are the best person for the business you will have 10-20 people per day wanting to buy your product or service.

Marketing is like a cake, inside that cake you have ingredients of advertising, market research, media planning, product pricing, distribution, customer support,public relations, sales strategy, and community involvement. Advertising only equals one ingredient of the cake. All of these elements must not only work independently but they also must work together towards the bigger goal, a cake.

Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

Advertising is often times the most expensive ingredient in marketing.  Since everything that we are focusing on is online we are going to discuss how you can use it more effectively in your business starting today. As an internet marketing consultant you need to be empowered, educated, and then execute your plan.

Since 84% of searches are looking online for a local business it is imperative that the localized SEO adds the long tail keywords, this will attract the actual buyers who are looking for specific services.

Here’s how you can improve your search engine rankings and apply attraction marketing by localizing your efforts. First thing to do would be to add a geographic modifier to the keyword or phrase you are already targeting.  Doing this may decrease your traffic volume, but increase your conversions. For instance we would use a keyword like *Dentist  Macon Georgia* is a localized keyword, while the ‘Dentist’ is a broad keyword.

The next thing that needs to be done is to provide magnetic content to attract your potential clients and customers. This can be done by be diverse in your marketing. There are so many ways to put your content  in front of your prospects. Most people think only of using one or two forms of online marketing, but the internet gives us tons of ways to methodically market and we should use them if we plan to capture our markets.

These methods include video marketing, blogging, article marketing, podcasting, press releases, web 2 marketing and rss feeds. There are still a few more actions that can be implemented along with the methods listed above to get the most out of your marketing experience.

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